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Moisture matte formulation is leading trend for 2019.
September 24, 2018
By: Melissa Meisel
Backstage tested, artist approved, the new soft-focus, moisture-matte Powder Kiss lipstick ($18.50) arrives Oct. 11 at MAC Cosmetics. According to the company, the weightless, moisture-matte Powder Kiss Lipstick was developed backstage by M·A·C artists to replicate a major fashion week trend: blending out edges of matte lipstick for a soft-focus effect. A groundbreaking formula in soft-touch packaging conditions and hydrates with moisture-coated powder pigments. The result? 16 shades, from berries to nudes to true reds, in a shine-free finish with the cushiony, lightweight feel of a balm. “The trend is really about, a soft tint on the lips, a moisturizing matte – so you get the beautiful matte texture with no weight and tons of comfort,” said M∙A∙C Cosmetics Director of Digital Content & Artistry Ashley Rudder. As seen at NYFW, bright matte lips were all the rage, as reported by Happi.
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